Ad hoc means “for this” in Latin and refers to something done for a specific purpose. Ad hoc reporting, then, is the process of creating reports for a specific occasion (as opposed to for general use). In business intelligence, ad hoc reporting supplements canned reports
Stories are how people make sense of the world, so it follows that they’d also be our way of making sense of data. As much as technology can facilitate data storytelling, it cannot (yet) perform the pivotal step of placing data into the human context.